The most expensive software is the one nobody uses. Validation is not optional theater — it is how you protect budget.
Cheap validation before engineers
- Talk to 10–20 target users about the job, not your feature list.
- Test a landing page or waitlist with a clear offer.
- Run a concierge version manually (you do the workflow by hand).
- Sell a pilot before you build every screen.
What “validated enough” looks like
- People describe the pain without you prompting the solution.
- Someone will pay, pilot, or commit time.
- You can define one primary workflow for an MVP.
When to start building
Once the job-to-be-done is clear and you have evidence of demand, fund a small shippable slice — not the entire roadmap.
ConaiSoft prefers clients who want evidence-based builds. We help turn validated problems into production software in short sprints.